Advisory

Under a constant gaze of vanguard change, all worked projects for FMCG clients are essentially about the same: foreseeing tomorrow and ideating how to apply it in today's market, always seeking to 'elevate' brands and clients towards being constantly ahead of their competitors

FORESIGHTS +
AGILE GROWTH

FORESIGHTS

Follow, catch, and translate weak signals from glocal plausible futures, understanding how could change people, cultures, businesses, and consumptions. Tailor-Made projects from three clusters.

Segments &
Conversation

Understanding of glocal Zeitgeist and the way changes people’s mindsets and lifestyles, moving consumers short-term social conservation, fashions, and interactions with brands / categories.

Topics &
Industries

Conjunctural agenda and categories benchmark review and analysis to find emerging glocal patterns, drivers, innovations, claims, etc., introducing organizations to disruptive initiatives.

Strategic
Futures
Framework

Review of core forces of change from a vision that applies prospective tools, seeking to connect geopolitical and sociocultural futures with glocal competitive and corporate strategies.

AGILE GROWTH

Applying the future today from a rapid mindset, aligned with consumers, markets, and conversation,  through projects with tools and methodologies according to three business stages.

Opportunity
Identification

Understanding of glocal Zeitgeist and the way changes people’s mindsets and lifestyles, moving consumers short-term social conservation, fashions, and interactions with brands / categories.
- Business Growth
Territories.
- Innovation concepts
Ideation and Pipeline.
- Scenario & Risk Planning.

Concept
Development

Application of holistic ideas into existing projects and businesses, under growth and continuity guidelines.
- Local Market Adaptation.
- Brand Positioning Strategy.
- Equality, Diversity,
Inclusion & Sustainability.

Market
Landing

Ideation of implementations that connect with brand positioning, product needs and consumers’ expectations.
- Brand Storytelling Alignment
- Commercial / retail Activation.
- Digital/ social  Engagement.

Foresights & Innovation Strategy for Global FMCG's

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