From ‘Think Global – Act Local’ To ‘Think Local – Act Global’. Glocalization is not the opposite of Globalization in business. Glocalization recognizes that despite these global trends andforces, there are still significant differences and variations betweenlocal cultures, consumer preferences, and business practices.

By 2023, prices will have risen substantially until ‘normalizing’ an expensive reality, reducing access and changing consumption, where saving money and maintain constant innovation will be the main rule to survive an upcoming recession where producers and consumers will going to have and spend less.

Within the fast evolution of the food industry globally, seven moments in consumer’s lifepath are defined where, regardless of place of origin, cultural or socioeconomic context, the vast majority of people have same needs solved by solutions and products manage to become massive and transnational.

For some experts the way the industry is changing materials to replace plastics are only moving the problem to many more sources, On the other hand changing patterns in consumers towards the multiple use of a container could create a solution based of quality, in a trend that lives a momentum thanks to centennials.

Emerging developments from startups to large FMCG’s developed around reinventing food as it’s known these days, projecting as some of the products that could be part of the pantry of future homes, an industry moment where cutting-edge technology are looking to preserve nutrition, taste, and access.

The combination of 2020 decade ‘cascade of events’ mixing pandemic, global supply chain, climate change, and geopolitical conflicts reveals an emerging face of food where scarcity centralized the agenda and the reinvention of food development as it is known ignites corporate and entrepreneurial priorities.

During the pandemic context, many of the habits around hygiene took on a new meaning based on disinfection and inoculation trust guarantee, but for how long? The return of socialization mixed with new rituals, generating opportunities for large and small producers across personal care categories.

Within the multiple impacts that pandemic - lockdown - recession left on humanity, habits around food and eating were not the exception. In the midst of a tension between trust and control, seven emerging consumer profiles and foods to watch for the category after Covid-19 can be glimpsed.

With the arrival of Covid-19 and its latent threat, a lockdown and global recession that managed to impact humanity forcefully, this talk sought to give a description of the main changes and evolution of four profiles (C-Suite, Entrepreneur, White, and blue collar) of the economic and business system.

Greater overpopulation from last half century progress have create overpopulated places where traffic, expensiveness, and inequality requires to decrease ‘miles’ to increase quality in terms of lifestyle. In a world where larger cities creates ‘layers’ of micro places, packaging reinvents and evolve.

The environmental urgency revolutionizes and accelerates innovation around packaging development, managing to glimpse changes in habits around the category that consumers will have based on the options that different FMCG’s will be able to deliver over the decade.

Before a post pandemic global supply chain momentum, consumers preferences regarding food evolves towards a multicultural invitation where emerging choices related with a plant-based / sustainable combines with organic flavors. Emerging challenges for producers comes around.

In a world where people increase their time inside residences, working at home is feasible, and technology enable life, consumption migrates exponentially towards a model where everything can arrive at home, generating innovation and sustainability challenges for producers and their packaging.

The rapid change of global economic and innovation dynamic brings a reflection about how cycles has become rapid, intense, and grandiloquent in a time where polarization creates tensions around society. Only the ones that are willing to break the system and its rules will maintain hope through innovation.

‘Reuse – Replace – Reinvent’, an evolved approach to a post-modern sustainability reality, where packaging should build news roles for FMCGs and HoReCa services to maintain continuity, in a world where consumerism is way more aware about how bring and trash more sustainable containers.

The consolidation of a New World Order becomes reality, changing the way people socialize, produce, and perceive culture. In a new globalization model ruled by people, emerging trends confronts with common contexts where ‘The culture map’ brings patterns to make transnational businesses.