After 22 months putting to test calm, planning, inventiveness, and little certainty between executives, entrepreneurs and leaders, the majority realized to begin 2022 that Resilience is mandatory for prosperity. An unforgettable period… a professional and business game-changer for many of us indeed.

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However, today we can start 2022, confirming that we’re still undefeated!, the quest for growth continues now with an unbreakable rule: Unpredictability as the only stable and predictable pattern.

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A ‘mantra’ that nowadays repeated at every moment and space of existence: supplies stopped on a ship, school interrupts face-to-face again, new Covid variants, there’s no talent to develop a project, prices goes up every week, bank accounts are hacked again, change the flight, replace the software, labor restructurings, no gas, no chips, no WhatsApp, new taxes. Phew!

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Before, it would be ‘disaster’. Now we are resilient, after riding several times this ‘roller coaster’ built while we were on it, the surprise effect stopped ‘dislodging’ us. Also, there’s hope in a business system that even is unequal, polluting, slow, or unstable, answers when we create something new. Another sign that best innovation generally comes from necessity.

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Another year begins with business plans and goals, allowing us to reflect from economic and market trends on some tips for businesses to navigate 2022:

• Expenses double check. Everything will continue to raise prices during the year.
• Workers will seek salary adjustments. Time for creative negotiations.
• Invest in clean energy, inclusion, mental health, packaging reinvention.
• Innovation as a must. Foresee unmet needs and how to trigger it.
• DTC and social commerce strategy can ensure income and positioning.
• Have a solid and well-negotiated list of local suppliers, producers, and allies.
• Deep dive into new technologies. Blockchain, Metaverse, and Artificial Intelligence..
• Expand hiring models. Talents can enter and leave your organization.
• Pre-purchase of supplies and essentials for your business.
• Projects delivery deadlines must be readjusted.

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All of this can support your business as long as you cultivate a reactivation attitude. It is no longer a question of thinking about “there were better times” or not. What we have now is the available reality, and it’s full of opportunities.

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In China, they already know it because this 2022 in their calendar begins the ‘Year of the Tiger,’ loaded with prosperity and abundance, represented by an animal that is brave and triumphant, making this moment favorable for realizing dreams and make crucial decisions. Great news for those who want to create prosperity.

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We are ready. Let 2022 come!

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